Markup Calculator
Calculate markup percentage and selling price
Calculator
Price Breakdown
Markup vs Margin
Markup = (Profit / Cost) × 100
Margin = (Profit / Selling Price) × 100
How to Use
Calculate markup and selling price
Enter cost
Input your product cost
Enter markup or price
Input desired markup % or selling price
Calculate
See selling price, markup, and profit
Compare with margin
See equivalent margin percentage
Markup Formula
Markup% = (Price - Cost) / Cost × 100 Selling Price = Cost × (1 + Markup%)
Markup is the percentage increase from cost to price. Always based on cost, not selling price.
Frequently Asked Questions
Markup is based on cost: (Price - Cost) / Cost. Margin is based on price: (Price - Cost) / Price. A $50 cost sold for $75: markup = 50%, margin = 33%. Same profit, different percentages. Markup is always higher than margin.
Selling Price = Cost × (1 + Markup%). With 40% markup on $50 cost: $50 × 1.4 = $70. Or: $50 + ($50 × 0.4) = $50 + $20 = $70.
Varies by industry: Groceries 10-30%, Clothing 100-300%, Electronics 30-50%, Restaurants 300% on food. Consider competitors pricing, perceived value, and operating costs. Higher markup = fewer sales needed to break even.
Markup = Margin / (1 - Margin). 25% margin → 25 / (1-0.25) = 25/0.75 = 33.3% markup. Conversely, Margin = Markup / (1 + Markup). 50% markup → 50 / (1+0.5) = 33.3% margin.